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Users can purchase an ebook on diskette or cd, but the most popular method of getting an ebook is to purchase a downloadable file of the ebook or other reading material from a web site such as barnes and noble to be read from the users computer or reading device. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing management, global edition, 15th edition. Table of contents for marketing management philip kotler, kevin lane keller. Marketing management 15th edition is a book on marketing.
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Kotler keller marketing management 15th edition, chapter 01. Marketing management, global edition, 15th, kotler, philip. Philip kotler born may 27, 1931 in chicago, illinois is an american marketing author, consultant, and professor. Bibliographic record and links to related information available from the library of congress catalog. He received his masters degree at the university of chicago and. Table of contents for marketing management philip kotler. For graduate and undergraduate courses in marketing management.
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